FREE Marketing Series: Day Three // Email Marketing (Connect)
Orlando Wedding Photographer | Orlando Wedding Videographer | Unashamed Imaging Photography & Cinematography
When photographers and cinematographers get into business they don't really place marketing as an essential part. Why - because it's more than likely that they got into business for creativity and freedom. What most people don't realize is that no matter what type of business you run marketing is needed. If you're a supermarket, maybe you sell dog food, maybe you do hair...whatever the case may be - you need to market because that's how people find out what you do and how you can serve them.
I started this FREE Marketing Series to encourage photographers and cinematographers to help them get motivated and to provide some direction. I learned some of these things through trial and error, by taking webinars, and by also connecting with business owners and leaders outside of my niche. Yup, that's right. I learn a lot about business from people who aren't in the photography or cinematography business.
Marketing your small business with no target audience is just a waste of time! Yes, I said it. When I market I know what my clients want, so that's what I put out. I don't just attract who I attract because my photography and cinematography is beautiful. I attract who I attract for the overall client experience that I offer, and yes, that even includes how I market.
The next piece of free marketing that I have for you is
Why Email Marketing
Anesha, really! What the heck do I say in an email?
Email-marketing is great because it connects you to your audience directly. Let's also keep in mind that if social media was to crash or maybe Facebook, Instagram and Snapchat said bye, bye, bye, what would you have? Really ask yourself this. I kept hearing this during webinars that I would take, but it didn't sink in until the twentieth time that I heard it. This is why I like to connect with my clients and even creatives outside of Facebook and Instagram. I do this via blog posts and email marketing. If I can do it, so can you. Start by writing things down. Take a piece of paper. Use this list and categorize it by who you will send that content to. You're not going to email a Bride content about Editing Wedding Videos, and you wouldn't share a How To Pick A Wedding Dress to a Creative. Be intentional.
DOWNLOAD this quick-sheet here and get to content and email-marketing! You might be taken aback by this response, but that's okay. You need to decide what you connect to and then write about that. You can educate Brides with the knowledge you have, you can educate other creatives, you can write about anything applicable to your business know-how that you don't mind sharing publicly. It's really not hard.
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YOU'LL ALSO LIKE:
FREE Marketing Series: Day ONE
FREE Marketing Series: Day TWO