5 Things Video Does to Personalize The Consumer Experience
Have you ever wondered why you’re attracted to certain content that pulls you in, while other pieces of content does not. Whether a movie, a blog post, or even a podcast episode, the content we consume is made for us. Literally, when the content creator is developing content for their audience (when done right), that is the first person they have their mind – you.
This is the same for video content. Using video to create a personalized experience is achievable for all business owners, it’s the implementation part that usually separates one business from another or separates the experience had by the consumer from one business to another.
“Humans desire human touch. One way to do this is through video. Nurture your audience through video.”
The internet is full of a lot of businesses. Some may even do exactly what you do, but the key variable is that they will never be you. That’s the one thing that another business can never take away from you. This is where using video at certain touch-points within the consumer experience can really make the difference and also remove the “salesy” feeling that a lot of business owners struggle with.
Knowing where video works well in your business is the first step to figuring out how to stand out from another business; even if that business provides the same service or product as you do. Here are five ways to use video to personalize the consumer experience. Here are 5 Ways To Personalize The Consumer Experience Using Video.