How To Showcase Video on Instagram

September 13, 2018

How To Showcase Video on Instagram

 

 


 

Are you lost with how to get started with video presence of Instagram? Here are a few tips to help you.:

Topic: How To Showcase Video on Instagram

 

 Watch on Youtube

 

 

Key Takaeways
1.Cover photos matter
2. Watch Video length
3. Don’t post the same Facebook Videos to Instagram
4. AVOID “Buy Me” Syndrome
5. Engage!


Resources Mentioned:

 

Instagram
 

Video Transcript:
* (Disclaimer: Transcription provided for those that want to read the content spoken in the video. Errors may exist in the transcript.)

 

00:00: have you been thinking about how to
 

00:01: incorporate video on instagrams let me
 

00:03: tell you something this is something
 

00:04: that I started doing let's say early
 

00:07: 2016 and definitely in 2017 and a lot of


00:09: my industry peers when Nonna's oh my


00:12:  gosh you're always putting on these

 

00:13: really good videos to market your brand

 

00:16: and then maybe stand out from other
 

00:19: people within and especially in my area
 

00:22: because they were doing it doesn't mean
 

00:24: that you know they celebrated like that


00:25: I just weren't doing it so I'm gonna
 

00:27- give you guys three tips to help you is
 

00:29-starting with Instagram videos so this
 

00:33-probably for someone would be like the
 

00:35-last but I always work backwards and I
 

00:38-believe that you should really have a
 

00:40-really good cover photo a lot of times
 

00:43-people will use a like a clip from

 

00:47-within the video and I may not actually

 

00:49-grab your audience's attention so when
 

00:52- you're making your Instagram video

 

00:54-within your editing software so easy I

 

00:56-don't premiere or Final Cut Pro X

 

00:58-whatever put your cover photo in there

 

01:00-first but make sure it doesn't eat up

 

01:01-your time because kind of going into 

 

01:04- you want to watch the length of your

 

01:06- video and so you don't want the first 10

 

01:08- seconds of your video to be just that

 

01:10- cover photo you will lose people so

 

01:12- let's talk about tip number two

 

01:15- so tip number two is about the length of


01:19-your video because it's Instagram and

 

01:21-it's mostly known for images even though

 

01:24-video is finding its place as well you

 

01:26-want to watch the length of your videos

 

01:28- honestly I've had more yes that means

 

01:32-that you have to get in there within

 

01:34-like the first six to eight seconds and

 

01:36-give people what they need but as you

 

01:38-get better at it

 

01:39-and as you create more promotional or

 

01:42-inbound and outbound marketing type of

 

01:45-content you will see how much easier it

 

01:47-is to really deliver your message in a

 

01:50-couple seconds there's a quote I don't

 

01:52-even remember who said it because I'm

 

01:53-honestly always from different people

 

01:59-but there's a statement I should say

 

02:00-that if you can't like describe with

 

02:03-your dues without sounding like a broken

 

02:05-or robot in the first couple of seconds

 

02:09-you will lose some money in conversation

 

02:11-so you need to make sure to keep that

 

02:14-same mindset I should say when you're

 

02:15-doing Instagram video now Facebook

 

02:19-things have changed but you want to make

 

02:23-sure that you are keeping a good length

 

02:26-for Instagram and I'm gonna be honest

 

02:28-with you the way you make a video for

 

02:30-Facebook may not work on Instagram so

 

02:32-don't just don't be lazy like be

 

02:34-creative you may be able to take that

 

02:35-same video and chop it up or cut it up

 

02:37-or put a part of it in to your Instagram

 

02:41- video content and what you share but I'm

 

02:44-telling you right now you cannot just

 

02:45-use that same Facebook video on

 

02:47-Instagram and just leave it in play that

 

02:49-doesn't work

 

02:54-some good ideas for videos for Instagram

 

02:58-would be behind the scenes they do very

 

03:01-well because people get to know it you

 

03:03-can see what it's like for me I'm a

 

03:05-photographer and cinematographer someone

 

03:06-nice when I share behind-the-scenes

 

03:08-video say like oh wow that's how she

 

03:09-goes that's how she operates look at the

 

03:11-rides and look at the couples and

 

03:13-although there's another we got another

 

03:15-tip video that I do a lot is showcasing

 

03:17-now when you're showcasing once if you

 

03:21-want to be sure that you're not doing

 

03:22-once again that pushy by myself so you

 

03:27-just want to show like hey this is what

 

03:28-my brides or couples or whatever it is

 

03:30-you can hear and this is what they get

 

03:31-is worth a look and that's when I meet

 

03:33-excuse me bye bye showcase you don't

 

03:36-just want to put the like a like a

 

03:38-product video up there and into like

 

03:39-okay bye that's not it you want you

 

03:42-still want to invite them in but you

 

03:44-want to show them like hey this is how I

 

03:46-created this video or this is how I

 

03:48-created this photo or whatever the case

 

03:50-may be don't I want to say this in

 

03:53-especially for people that are within an

 

03:55-issue because I see it a lot just

 

03:56-because you share behind-the-scenes
 

03:58-video doesn't mean that someone else can
 

04:00-be you argue you're just sharing how you
 

04:02- did it they can try it but it still may
 

04:04- not resonate the same way with their
 

04:06-audience especially they're doing

 

04:07-something that's completely ninth day so
 

04:09-I was sharing this to encourage you to
 

04:11-be yourself be creative be entertaining
 

04:14-be engaging to all of that good stuff
 

04:17- and you find that getting started with
 

04:19-Instagram videos or doing videos
 

04:21- Instagram is cnxn

[END]

 

 

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