How To Showcase Video on Instagram
Are you lost with how to get started with video presence of Instagram? Here are a few tips to help you.: Topic: How To Showcase Video on Instagram
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Key Takaeways 1.Cover photos matter 2. Watch Video length 3. Don’t post the same Facebook Videos to Instagram 4. AVOID “Buy Me” Syndrome 5. Engage! Resources Mentioned:
Video Transcript: * (Disclaimer: Transcription provided for those that want to read the content spoken in the video. Errors may exist in the transcript.)
00:00: have you been thinking about how to
00:01: incorporate video on instagrams let me
00:03: tell you something this is something
00:04: that I started doing let's say early
00:07: 2016 and definitely in 2017 and a lot of
00:09: my industry peers when Nonna's oh my
00:12: gosh you're always putting on these
00:13: really good videos to market your brand
00:16: and then maybe stand out from other
00:19: people within and especially in my area
00:22: because they were doing it doesn't mean
00:24: that you know they celebrated like that
00:25: I just weren't doing it so I'm gonna
00:27- give you guys three tips to help you is
00:29-starting with Instagram videos so this
00:33-probably for someone would be like the
00:35-last but I always work backwards and I
00:38-believe that you should really have a
00:40-really good cover photo a lot of times
00:43-people will use a like a clip from
00:47-within the video and I may not actually
00:49-grab your audience's attention so when
00:52- you're making your Instagram video
00:54-within your editing software so easy I
00:56-don't premiere or Final Cut Pro X
00:58-whatever put your cover photo in there
01:00-first but make sure it doesn't eat up
01:01-your time because kind of going into
01:04- you want to watch the length of your
01:06- video and so you don't want the first 10
01:08- seconds of your video to be just that
01:10- cover photo you will lose people so
01:12- let's talk about tip number two
01:15- so tip number two is about the length of
01:19-your video because it's Instagram and
01:21-it's mostly known for images even though
01:24-video is finding its place as well you
01:26-want to watch the length of your videos
01:28- honestly I've had more yes that means
01:32-that you have to get in there within
01:34-like the first six to eight seconds and
01:36-give people what they need but as you
01:38-get better at it
01:39-and as you create more promotional or
01:42-inbound and outbound marketing type of
01:45-content you will see how much easier it
01:47-is to really deliver your message in a
01:50-couple seconds there's a quote I don't
01:52-even remember who said it because I'm
01:53-honestly always from different people
01:59-but there's a statement I should say
02:00-that if you can't like describe with
02:03-your dues without sounding like a broken
02:05-or robot in the first couple of seconds
02:09-you will lose some money in conversation
02:11-so you need to make sure to keep that
02:14-same mindset I should say when you're
02:15-doing Instagram video now Facebook
02:19-things have changed but you want to make
02:23-sure that you are keeping a good length
02:26-for Instagram and I'm gonna be honest
02:28-with you the way you make a video for
02:30-Facebook may not work on Instagram so
02:32-don't just don't be lazy like be
02:34-creative you may be able to take that
02:35-same video and chop it up or cut it up
02:37-or put a part of it in to your Instagram
02:41- video content and what you share but I'm
02:44-telling you right now you cannot just
02:45-use that same Facebook video on
02:47-Instagram and just leave it in play that
02:49-doesn't work
02:54-some good ideas for videos for Instagram
02:58-would be behind the scenes they do very
03:01-well because people get to know it you
03:03-can see what it's like for me I'm a
03:05-photographer and cinematographer someone
03:06-nice when I share behind-the-scenes
03:08-video say like oh wow that's how she
03:09-goes that's how she operates look at the
03:11-rides and look at the couples and
03:13-although there's another we got another
03:15-tip video that I do a lot is showcasing
03:17-now when you're showcasing once if you
03:21-want to be sure that you're not doing
03:22-once again that pushy by myself so you
03:27-just want to show like hey this is what
03:28-my brides or couples or whatever it is
03:30-you can hear and this is what they get
03:31-is worth a look and that's when I meet
03:33-excuse me bye bye showcase you don't
03:36-just want to put the like a like a
03:38-product video up there and into like
03:39-okay bye that's not it you want you
03:42-still want to invite them in but you
03:44-want to show them like hey this is how I
03:46-created this video or this is how I
03:48-created this photo or whatever the case
03:50-may be don't I want to say this in
03:53-especially for people that are within an
03:55-issue because I see it a lot just
03:56-because you share behind-the-scenes
03:58-video doesn't mean that someone else can
04:00-be you argue you're just sharing how you
04:02- did it they can try it but it still may
04:04- not resonate the same way with their
04:06-audience especially they're doing
04:07-something that's completely ninth day so
04:09-I was sharing this to encourage you to
04:11-be yourself be creative be entertaining
04:14-be engaging to all of that good stuff
04:17- and you find that getting started with
04:19-Instagram videos or doing videos
04:21- Instagram is cnxn [END]
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