How To Showcase Video on Instagram
Are you lost with how to get started with video presence of Instagram? Here are a few tips to help you.: Topic: How To Showcase Video on Instagram
Watch on Youtube
Key Takaeways 1.Cover photos matter 2. Watch Video length 3. Don’t post the same Facebook Videos to Instagram 4. AVOID “Buy Me” Syndrome 5. Engage! Resources Mentioned:
Video Transcript: * (Disclaimer: Transcription provided for those that want to read the content spoken in the video. Errors may exist in the transcript.)
00:00: have you been thinking about how to
00:01: incorporate video on instagrams let me
00:03: tell you something this is something
00:04: that I started doing let's say early
00:07: 2016 and definitely in 2017 and a lot of
00:09: my industry peers when Nonna's oh my
00:12: gosh you're always putting on these
00:13: really good videos to market your brand
00:16: and then maybe stand out from other
00:19: people within and especially in my area
00:22: because they were doing it doesn't mean
00:24: that you know they celebrated like that
00:25: I just weren't doing it so I'm gonna
00:27- give you guys three tips to help you is
00:29-starting with Instagram videos so this
00:33-probably for someone would be like the
00:35-last but I always work backwards and I
00:38-believe that you should really have a
00:40-really good cover photo a lot of times
00:43-people will use a like a clip from
00:47-within the video and I may not actually
00:49-grab your audience's attention so when
00:52- you're making your Instagram video
00:54-within your editing software so easy I
00:56-don't premiere or Final Cut Pro X
00:58-whatever put your cover photo in there
01:00-first but make sure it doesn't eat up
01:01-your time because kind of going into
01:04- you want to watch the length of your
01:06- video and so you don't want the first 10
01:08- seconds of your video to be just that
01:10- cover photo you will lose people so
01:12- let's talk about tip number two
01:15- so tip number two is about the length of
01:19-your video because it's Instagram and
01:21-it's mostly known for images even though
01:24-video is finding its place as well you
01:26-want to watch the length of your videos
01:28- honestly I've had more yes that means
01:32-that you have to get in there within
01:34-like the first six to eight seconds and
01:36-give people what they need but as you
01:38-get better at it
01:39-and as you create more promotional or
01:42-inbound and outbound marketing type of
01:45-content you will see how much easier it
01:47-is to really deliver your message in a
01:50-couple seconds there's a quote I don't
01:52-even remember who said it because I'm
01:53-honestly always from different people
01:59-but there's a statement I should say
02:00-that if you can't like describe with
02:03-your dues without sounding like a broken
02:05-or robot in the first couple of seconds
02:09-you will lose some money in conversation
02:11-so you need to make sure to keep that
02:14-same mindset I should say when you're
02:15-doing Instagram video now Facebook
02:19-things have changed but you want to make
02:23-sure that you are keeping a good length
02:26-for Instagram and I'm gonna be honest
02:28-with you the way you make a video for
02:30-Facebook may not work on Instagram so
02:32-don't just don't be lazy like be
02:34-creative you may be able to take that
02:35-same video and chop it up or cut it up
02:37-or put a part of it in to your Instagram
02:41- video content and what you share but I'm
02:44-telling you right now you cannot just
02:45-use that same Facebook video on
02:47-Instagram and just leave it in play that
02:49-doesn't work
02:54-some good ideas for videos for Instagram
02:58-would be behind the scenes they do very
03:01-well because people get to know it you
03:03-can see what it's like for me I'm a
03:05-photographer and cinematographer someone
03:06-nice when I share behind-the-scenes
03:08-video say like oh wow that's how she
03:09-goes that's how she operates look at the
03:11-rides and look at the couples and
03:13-although there's another we got another
03:15-tip video that I do a lot is showcasing
03:17-now when you're showcasing once if you
03:21-want to be sure that you're not doing
03:22-once again that pushy by myself so you
03:27-just want to show like hey this is what
03:28-my brides or couples or whatever it is
03:30-you can hear and this is what they get
03:31-is worth a look and that's when I meet
03:33-excuse me bye bye showcase you don't
03:36-just want to put the like a like a
03:38-product video up there and into like
03:39-okay bye that's not it you want you
03:42-still want to invite them in but you
03:44-want to show them like hey this is how I
03:46-created this video or this is how I