8 Ways to Easily Push Video Content
Pushing quality video-visual content and blogging content (both video and written), is possible for anyone to do with the right direction. However, doing all of this requires a lot of focus and organization. The 'Content Creation Tracker & Strategy Creator helps small business owners, photographers, and cinematographers plan and execute.
Benefits of the 'Content Creation Tracker & Strategy Creator:
Organizes Video Content Ideas
Helps to Implement Commitment and Consistency with Video-Content creation
More Time To Invest In Other Areas of Your Brand/Business
Boosts Conversion Rate/SalesIncreased SEO (Search Engine Optimization)
Social Media Marketing
Enhanced Blogging Content
Authentic Emotional Brand-Connection and more.
A lot of Creatives and Entrepreneurs have this overwhelming feeling with video-marketing and because of this they often opt-out instead of opting-in ((when it comes to video-marketing) ,and while most of their pain points are valid, they are also fixable. Most just don't have access to the how-to when it comes to content creation, and that's why I'm here to help.
You're probably wondering why I'm giving you '8 Ways to Easily Promote Video Content' when you probably don't have any content, so here's why. First, I know the 'Content Creation Tracker & Strategy Creator' will help you, and because of this, I know you will need the next step in the process which is getting your content seen.
So, with that being said, here are 8 Ways to Easily Promote Video Content:
Working backwards helps you to keep the main goal in priority. When creating video content for your business, it's not about you as much as it is about the audience you're trying to connect with. Because of this, your content needs to be focused on them. Find the best way to communicate to your audience using video and then push that content organically on Facebook or through Facebook Ads for a targeted reach.
2. Send To Your Email Lists:
Putting video content in your email actually shows that you care about your readers time - and who doesn't like saving time. When a video is placed in an email, the recipient has two options. One, to watch the video or two, listen to it. Either way they are consuming your content so make sure it's valuable.
3. Share on Social Media: Let's Talk Instagram
IG Stories - Instagram stories is a great way to connect with your target audience. Make sure your videos are cut to the allotted length or else some of your content can/will be cut off. Don't loose your audience by going all over the place. Stick to a storyline and if there is a C.T.A. be sure to include that in the end by adding a hyperlink (if you have 10k + followers) OR a shortened link in the video content using a resource like bit.ly.
Link in BIO - While I'm not opposed to using links in my bio, it can turn people away. Be sure to make the link easy to find and using wording that let's them know which button to select on the landing page once they select the link associated with your C.T.A.
4. Share on Pinterest &Twitter
Pinterest and Twitter are still alive. They are actually great search engine resources, so don't count them out. Use shorter video, and more eye-catching graphics to grab the attention of your target audience. When people use these type of platforms they are very specific int heir search; you should be specific in attraction (visuals and text).
5. Share on Facebook
Facebook is a great place to showcase video content. It is however very important to learn the ropes before dropping videos on this platform. One important factor is music. Be sure to credit the Creator of the music track chosen so you don't get temporarily "punished" by Facebook to posting copyrighted music. When this happens you can't upload any videos for three days. This would suck if you're in the middle of a launch or want to showcase some new video content or even go LIVE on Facebook like I do every Thursday.
6. Share in Facebook Groups
(A)The Rising Tide Society has a thread for promotions and more on Thursday's. With over 74,000 members, having a thread that like is great because it streamlines promotional posts.
My advice, make your message strong and concise, create a bit.ly link, and share your content.
Facebook is a great place to showcase video content. It is however very important to make sure you're following the terms and conditions for the groups you're posting in. As a rule of thumb, it's always best to either Look for their promotion or content sharing thread. A lot of Facebook group Admins. or Moderators will post these type of threads. Knowing which days of the week this normally occurs can help you to plan ahead. For example,
7. Share On Your Website (Blog, Opt-Ins, & More)
This is one of the best places outside of Facebook and social media in general to share video content. it drives traffic back to your website which is great for SEO, and it also allows your target audience to explore and learn more about your brand, what you do (services), what you offer (products), but most importantly your why.
For example, my couple's are able to download my Wedding Planning Checklist. The opt-in features an actually video from one of my weddings. See for yourself here.
When it comes to your blog, you can repurpose your video content by placing your Youtube videos in a blog post. You can elaborate on those by adding written content within the blog post or simply highlight the key-points in your video.
If you have a promotional video that showcase you and what you do, embed this into your website. It's a great way for your ideal clients to get to know a little more about you and to see you in action. You can check out my Behind The Scenes video here:
8. Share On YouTube
Don't be afraid to get on YouTube. Don't be intimidated by other YouTubers. Yes, some have a lot of subscribers, but we all start from somewhere so just START.
Trena Little is a great YouTube Influencer to follow for starting a YouTube channel.
Content Creation Tracker & Strategy Creator
Now that you know how to push your Video Content, it's time to get your ideas out, come up with your strategy, get to shooting and ultimately connecting. The 'Content Creation Tracker & Strategy Creator
is the tool you need to go from lack of video content to getting out here and increasing conversion rates.
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