5 Ways To Evolve With The Facebook Newsfeed Change
LEARNWITHAC is an educational platform founded by Anesha Collins of LEARNWITHAC that educates and equips Creatives & Entrepreneurs with the knowledge they need to be successful at video-marketing, content-creation, and blogging. Is Your Facebook News Feed Looking a Little Lighter? Less Content. Are you seeing less? Perhaps people you saw before don't show up now? Well, if you are, you're absolutely right. Mark Zuckerberg made this announcement on January 11, 2018 discussing the current environment of Facebook. Mark said, " Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments [from friends and family] that lead us to connect more with each other.”
He honed in on and the original purpose for the Facebook platform, and how this is now lacking because publisher and public content has shifted our newsfeed.In a nutshell, Facebook reach for pages will diminish significantly. Your content will show up less on the News Feed.
Here's an excerpt from their official announcement: "Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.Using “engagement-bait” to goad people into commenting on posts is not a meaningful interaction, and we will continue to demote these posts in the News Feed." What Does This Mean For Facebook Business Pages? Be More Human. "Bring Humanism Back To Social Media" - Mike Felix "Engagement-bait" which includes language on posts such as "LIKE", "SHARE," etc. will be demoted. This isn't seen as natural engagement. You want to avoid using this type of language and simply talk to people. Below I've listed '5 Ways To Evolve With The Facebook Newsfeed Change' a.k.a. "Do's" & Don'ts" for this new change. 1. Engagement (What You Say Really Matters) DON'T: Use "engagement-bait" which includes language on posts such as "LIKE", "SHARE," etc. These terms for contest actual violate Facebook Terms & Conditions. Hosting Contests via Facebook will fall under "engagement-bait". Avoid being a Headline Clickbait Creator. DO: Be human and conversational. Tell a story. *Tip: Taking a Copy Course or getting a Copy Coach like Ashlyn Writes