Are You Making These Styled Shoot Mistakes With Video
LEARNWITHAC is an educational platform founded by Anesha Collins of LEARNWITHAC that educates and equips Creatives & Entrepreneurs with the knowledge they need to be successful at video-marketing, content-creation, and blogging. Styled shoots have become more and more popular within the wedding industry, and with current wedding industry trends it doesn't look like they are going away any time soon. Some people love doing them and can't get enough of them while others don't want to do them at all. There was even a time when I didn't care for them, but it was mainly because a lot of wedding photographers (yes - I am a wedding photographer) were promoting and showcasing styled shoots "as real weddings" -- creating a false expectation for couples on their wedding day. I finally participated in my first styled shoot this past year and it was a great experience. As time passed, I grew to understand the marketing and advertising purpose behind them. They are also great for collaboration with other creatives, networking purposes, and portfolio building. Working with phenomenal creatives on my first styled shoot taught me a lot, and encouraged me to put more of my vision into my wedding videography without apologizing for it. While my experience with my first styled shoot was amazing, one of the most common mistakes I hear post-styled shoots for videographers is failure to feature their work or lack of credit towards the videographer when being published.
Before you continue reading, this is not being written to bash photographers (who normally submit styled shoots), but to simply educate. I encourage anyone reading this to "eat the meat and spit out the bones". What does that mean? It means to use what resonates with you as you read this to enhance what you're already doing when it comes to styled-shoot submissions and video. Also note that it has been taken into consideration that some platforms that feature styled shoots don't showcase video -- this isn't your fault and shouldn't be held against you. So what can you do to make Videographers that participate in styled-shoots more comfortable? Here are some tips. 1. Discuss Publication Platform Submission (in Advance): Most platforms have submission guidelines on their websites or via their Submission Guideline packet. Some publication platforms will also ask who the videographer was and some additional contact information for the videographer. Take note of this and be sure to get exactly what the publication needs to credit the videographer properly. 2. Discuss Publication Submission Deadline: Don't submit the Styled Shoot without the video file and crediting information of the videographer. If the site you are submitting to accepts or asks about video participation from your shoot, chances are that they showcase video -- so it's best NOT to submit the styled shoot until you have the final video file or link to submit this at the same time. This is one major way to avoid not crediting the videographer for the hard work they've done.
3. Credit on Social: Don't forget to credit the videographer as well. You may be showcasing photography from the styled shoot on Facebook or Instagram, but that doesn't mean you can't showcase the video. In fact, it will bring more attention to your styled shoot when you showcase a video along with it. Here's an example of how to credit participants of a styled-shoot on Facebook when posting a video.
Tip: The best way to credit all participants is to generate a list of everyone that participated. Everyone should use this same list and hyperlink participants accordingly. If you're posting on Instagram, tag participants accordingly as well.
"If they made a mistake charge it to their head and not their heart."