Defining Your Audience: Do You Really Need To? This Will Help You Decide!
LEARNWITHAC is an educational platform founded by Anesha Collins of LEARNWITHAC that educates and equips Creatives & Entrepreneurs with the knowledge they need to be successful at video-marketing, content-creation, and blogging. Have you ever wondered why you’re attracted to certain content that pulls you in, while other pieces of content just don’t? Whether a movie, a blog piece, or even a podcast episode, the content we consume is made for us. How do I know this? Because, a good content creator starts with defining their audience, and that’s how we find them.
“Listen To Your Customers. They Will Tell You All About Defining Your Audience.” The best place to start is by listening to those that you serve. If you’re a wedding photographer, pay attention to the pain-points that your couples are sharing. Don’t let them be dust in the wind or fall by the waist side when you can be the problem-solver to those pain points. “Removing the mystery behind defining your audience starts with figuring out who you are trying to connect with.” Your content needs to resonate with your audience and provide credibility through your expertise. If you’re a wedding planner and you know how to save couples time with decor, then talk about that. If you’re a wedding photographer and you know how important it is to do a First-Look because couples receive more images, then talk about that and share how it can help your couples. If you’re a real estate agent within a higher-end market and know how to engage with your buyers through visuals like video - then showcase that by having quality video content accompanied by written show-notes or additional written information for your audience. “Be there for the micro-content; the instant how to’s, why’s and have to know content that your audience is frequently searching for.” Your target audience mostly uses their mobile phones, so it’s important for you to connect with them using content that they can find via their smartphones. You position yourself to resonate with them by having content that answers their “how, why, and have to know” questions. It is the motivation behind connecting with your target audience, which will bring them back again and again. The readers, viewers, and listeners that are not meant for your content, will find another content creator to connect with me. Reminder, if this happens, don’t fret. It doesn’t mean that your content wasn’t good enough. It means you both were not the right fit for each other.
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