How To Increase Facebook Live Video Broadcast Views by Blogging
LEARNWITHAC is an educational platform founded by Anesha Collins of LEARNWITHAC that educates and equips Creatives & Entrepreneurs with the knowledge they need to be successful at video-marketing, content-creation, and blogging. One of the easiest ways to start going LIVE on Facebook if you’re feeling lost is to use your blogging content. Sounds easy right? Well it is, IF you have blogging content to use. This is why I talk about repurposing content and cornerstone content all the time. You’ll blink and have content to use that’s relevant to your audience instead of sitting at the keyboard thinking about what to say that often ends up being more about you anyway and less about serving others.
You need to blog to serve others by releasing content that resonates with them which will ultimately serve the business end as a rewarding ROI. To get started, look at your most popular blog post to figure out why and how they allowed you to connect with your audience. Listen to what they had to say about the written content and use that to develop cornerstone content.
5 Easy Steps:
1. Go to the popular blog post and poll the most popular comments.
2. Outline how you can use those comments as subcategories for your FB LIVE.
3. Share on your social channels what you’re going to talk about using the title of the video only. You don’t want to give away too much.
4. Email your subscribers BEFORE broadcasting begins and in advance. A few days before is great. If you do it too far in advance they may forget to tune in.
5. Message those who have allowed you to message them for this type of content. Don’t spam people.
You steer your live-broadcast using the subcategories and then elaborate on them based on self-experience of even simply what you polled from your audience.
For those that may minimal to no blogging content you’re probably saying, “What if I don’t have a blog yet? What do I do then?” No worries, I’ve got you covered below in this short excerpt from the sister piece of this blog titled, ‘Increasing Facebook Live Viewers With Minimal Blogging Content’. So, before you think your question is irrelevant it’s actually not. It’s a great question and to answer it, you start by blogging your LIVE videos. Yes, that is the answer and here’s how to accomplish that. If you can commit to blogging then that’s where you start. Work backwards to gain traffic (an audience), connect, engage and grow your email list. This is going to require serious commitment compared to someone that already has blogging content, but there are ways to accomplish this without throwing your hands up in the air a.k.a quitting before you start.
Start by transcribing your videos for show note purposes. Show notes represent what's being said in the actual video. They can be word for word or you can inform your audience that what's being transcribed is a summary of the content spoken in the actual video. Use this text from the show notes in the body of the blog post created for the particular LIVE video that you’ve done, and insert links relevant to what’s being discussed as well. For example, if the blog post I'm working on is featuring a LIVE video about "32 Days of Blogging" then I would hyperlink some of the text within that blog linking my audience to more relevant content that I've developed or some external resources relevant to the points made in the LIVE video. Blogging has been an ongoing subject when it comes to jumping on the bandwagon or hopping off. Some say blogging is dead while others are finding a lot of success with blogging. Blogging is a great way to establish yourself as an expert in your niche. It's also a great way for people to find you and your business.
Push this blog post on your selective platforms (Facebook, Instagram, Twitter, LinkedIN) to bring awareness to your audience so they are reminded that you have a Blog and that you want them to remain connected as you continue to post content that they want and need. Embed your videos within the blog post so people watch your LIVE videos on your blogging platform (essentially your website) which will also help immensely with SEO. After you've committed to doing this for about 10-12 blog posts, begin to reach out to your audience via email and poll them in your emails to gain valuable data about what they want. This will help you to stay relevant and will also help you with developing more LIVE video ideas.
Note: Here's what it looks like to embed a video in a blog post as opposed to linking it in a blog post. The viewer is able to watch the video within the blog post keeping them on my website.
While there is more content to be shared on this topic, one very important element that needs not to be forgotten during this building phase is to make sure you’re developing relevant content for your audience. They need to know that your blog is going to be a resource of value and not a waste of time. This important element is what will make them return, share, like your blog (in general) and ultimately join your mailing list so they don't miss any of your content.
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