Hyper-specific content UPDATED regularly within the LEARNWITHAC COLLECTIVE E-BOOK.

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Imagine connecting with your target audience, booking what you really want, giving an amazing experience, running a successful business, and still having personal time to enjoy your life all because of successful video-marketing! This Ultimate Video-Marketing E-Book is broken down by categories and updated regularly as I add new content for LEARNWITHAC Collective.

If you're looking for a leg-up and want an actual starter kit, you can download my Video-Marketing Starter kit here. This kit includes: Video Marketing Strategy Guide, Solving Client Pain Points, Video-Script Template, Content Checklist, Generation-Z Mindset Chart, (4) Mini-Guides - How To Get Testimonial Videos fromYour Clients, 3 Ways To Connect on Instagram Stories, 10 Videos You Can Make For Your Business Today, & Starting From Ground Zero With Video-Marketing. 

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Basics of Video-Marketing for Business:
 

  1. Why You Need To Incorporate Video-Marketing Into Your Business Now & What You Need To Produce Quality Video Content
    Video visual presence within your business and is very important to your brand presence. The fact that you're here is evidence of how important this is for you. Video presence within your brand increases search optimization ranking and also allows you to stand out; especially if others within your industry or niche aren't using video within their brand presence.
     


Using Video on Facebook:

  1. How To Make a Facebook Cover
    Have you seen the latest feature on Facebook. That's right! You can now have a video as your Facebook Cover. This is an amazing feature because motions is electrifying and it allows people to see your brand or service in action. As a cinematographer I love this new feature because I can showcase my art in motion. Although having footage and video-editing software is required, it's easier than you think to upload a Facebook Video Cover and instantly connect with your clients. My Brides love it and it also invites them into the Unashamed Imaging Experience.


     

  2. How Facebook Polls on Your Personal Page Can Help Your Business
    Did you know that you can now start a poll on your personal Facebook page? If not, well now you know and it's an awesome feature for so many reasons. We have been creating a "poll-like" feel to our personal posts by asking people to use specific emojis to respond to a poll-like question in our statuses. Did this work? 
     

  3. How To Schedule A Facebook Live Video
    One great way to keep your audience in the loop while increasing connection and engagement is to schedule your Facebook Live videos so your audience never misses your LIVE videos!

     

Using Video - IGTV

  1. 4 Ways You Can Grow Your Brand Using IGTV
    This webinar is for anyone that is struggling with getting started on IGTV and Content creation ideas.
    Some Key-Focus Points:
    - Practical Strategies to help Creative Entrepreneurs & Small Business Owners use IGTV.
    -Understanding the Mindset of the GENZ Consumer.
     - Content Creation for the IGTV Platform.
     

  2. How To Upload a Video To IGTV
    After setting up your IGTV account, you are now ready to start uploading videos to your channel. You can use the IGTV Channel app to upload videos or you can upload your videos from the extension option within the Instagram app. Here's how to upload a video to your IGTV Channel.

     

Anesha Collins is a Speaker and Educator that passionately empowers Creative Entrepreneurs and Business Owners

with the knowledge they need to be successful at

video-marketing and content creation for the growth

and momentum of their brand and business. 

 

Her Commitment:

  • Empowering Creative Entrepreneurs and Business Owners with achievable ways to be successful within an area of marketing that most fear. 
     

  • Leading resource for video-marketing education.

Growing Your Portfolio with Video-Marketing:

  1. For Videographers: How To Build Your Video Portfolio- Building your video portfolio can seem challenging, but it's not as challenging as you may think. Sometimes it's just a matter of gathering some ideas and putting them into place. After receiving the question of "How To Build Your Video Portfolio" I decided to shoot this vlog to help and be a resource. Let me know what you think and also share what you're doing to put these tips into place.

Podcast Interviews:

  1. FOCUS(ED) PODCAST - I am super excited to share my recent podcast interview with Cinnamon Wolfe of the Focus(ed) Podcast. I got to speak with her about Networking and I really enjoyed it. 

     

  2. How To Make a Facebook Cover- Have you seen the latest feature on Facebook. That's right! You can now have a video as your Facebook Cover. This is an amazing feature because motions is electrifying and it allows people to see your brand or service in action. As a cinematographer I love this new feature because I can showcase my art in motion. Although having footage and video-editing software is required, it's easier than you think to upload a Facebook Video Cover and instantly connect with your clients. My Brides love it and it also invites them into the Unashamed Imaging Experience.

Blogging:

  1. Kick Start Your Blog in 32 Days - Blogging has been an ongoing subject when it comes to jumping on the bandwagon or hopping off. Some say blogging is dead while others are finding a lot of success with blogging. Blogging is a great way to establish yourself as an expert in your niche. It's also a great way for people to find you and your business. 
     

  2. How To Make a Facebook Cover- Have you seen the latest feature on Facebook. That's right! You can now have a video as your Facebook Cover. This is an amazing feature because motions is electrifying and it allows people to see your brand or service in action. As a cinematographer I love this new feature because I can showcase my art in motion. Although having footage and video-editing software is required, it's easier than you think to upload a Facebook Video Cover and instantly connect with your clients. My Brides love it and it also invites them into the Unashamed Imaging Experience.

ADDITIONAL TOPICS:
 

  1. 11 Tips To Reduce Being Boring on Camera
    Is being boring on camera a struggle for you?Do you feel like people are on the other end saying, "THIS.IS.BORING.!"Truth is, everyone won't be a fan of yours, but that shouldn't stop you. I’m encouraging you to get on video for the benefit of connecting more, engaging and growing before it’s too late!
     

  2. 8 Ways to Easily Push Video Content-
    A lot of Creatives and Entrepreneurs have this overwhelming feeling with video-marketing and because of this they often opt-out instead of opting-in ((when it comes to video-marketing) ,and while most of their pain points are valid, they are also fixable. Most just don't have access to the how-to when it comes to content creation, and that's why I'm here to help. 

  3. Why You Need To Incorporate Video Marketing Into Your Business Now (Video)
    Are you straddling the fence when it comes to video-marketing? Don't sit around waiting. Get ahead now! Topic: Why You Need To Incorporate Video Marketing Into Your Business Now & What You Need To Produce Quality

     

  4. How To Use ECamm Live (Video)
    Live tutorial.

     

  5. 5 Ways To Evolve With The New Facebook Newsfeed Change
    Is Your Facebook News Feed Looking a Little Lighter? Less Content.

    Are you seeing less? Perhaps people you saw before don't show up now? Well, if you are, you're absolutely right. Mark Zuckerberg made this announcement on January 11, 2018 discussing the current environment of Facebook. Mark said, " ​Recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments [from friends and family] that lead us to connect more with each other.”


     

  6. 10 Videos You Can Make For Your Business (With Video Examples)
    In 2018-2019 video-marketing will take over big time. It's already making it's presence in 2017 and it's not being shy about it either. How are you using video to market and connect with your target audience? Believe it or not you have the tools you need to start making videos - what you may not have are the ideas and that's why I made this list. 

     

  7. 5 Live-Streaming Apps To Use
    ECamm Live is compatible with MAC Users only. Great for FacebookLive. Customization which amplifies your viewers experience. Broadcasting Studio allows for multiple cameras and use of Canon DSLR as your main camera/webcam. Ecamm Live will save and manage all of your RTMP stream keys for sites like YouTube,PeriscopeandRestream.io.
     

  8. Facebook Isn’t Dead: Your Content Might Be
    With the recent Facebook changes a lot of Creatives and Entrepreneurs are freaking out because they’ll have to actually put in the work to be seen and for the last 8-10 years we haven’t really been held accountable for providing quality content. All we had to do was “drop” content here and there as if it was trash being thrown out the window of a moving car. We didn’t pay attention to who saw it, where it went, or how far it took off. I think this the perfectly analogy to illustrate how we’ve operated over the years on Facebook.

     

  9. Custom Facebook Thumbnail Like A Pro With The Help Of These 6 Tips
    So, I am live early this morning, yes right now you are seeing my business Facebook page; but I wanted to come on because I want to tell you guys how to change your thumbnails for your Facebook live videos. Why is this important? I’ll tell you why it's important. It’s important because sometimes we can have videos that end up with the thumbnail that Facebook choose and it’s not very appealing or pleasing to the eye and so it can also reduce the amount of clicks/views; meaning the amount of people who will go back and actually watch your video.

     

  10. How To Use Facebook Sound Collection
    Music is one of the most important elements in any visual project. It’s presence is heavy in movies, stage plays, commercials and more. Think about the last time you watched a movie scene and how the music during a particular scene made you feel. Maybe it was during a horror film where the deep sound of mixed musical instruments kept you on the edge of your seat. Maybe it was a romantic movie filled with classical or operatic music selections that made the scene even more believable, and made you fall in love all over again; even if you’re single.


     

  11. Are You Making These Styled Shoot Mistakes With Video
    Styled shoots have become more and more popular within the wedding industry, and with current wedding industry trends it doesn't look like they are going away any time soon. Some people love doing them and can't get enough of them while others don't want to do them at all. There was even a time when I didn't care for them, but it was mainly because a lot of wedding photographers (yes - I am a wedding photographer) were promoting and showcasing styled shoots "as real weddings" -- creating a false expectation for couples on their wedding day.

     

  12. Defining Your Audience: Do You Really Need To? This Will Help You Decide
    Have you ever wondered why you’re attracted to certain content that pulls you in, while other pieces of content just don’t? Whether a movie, a blog piece, or even a podcast episode, the content we consume is made for us. How do I know this? Because, a good content creator starts with defining their audience, and that’s how we find them.

     

  13. How To Increase Facebook Live Video Broadcast Views by Blogging
    One of the easiest ways to start going LIVE on Facebook if you’re feeling lost is to use your blogging content. Sounds easy right? Well it is, IF you have blogging content to use. This is why I talk about repurposing content and cornerstone content all the time. You’ll blink and have content to use that’s relevant to your audience instead of sitting at the keyboard thinking about what to say that often ends up being more about you anyway and less about serving others.

     

  14. Developing Content That Really Resonates With Your Audience Starts With Your Why
    Your content needs to resonate with your audience and provide credibility through your expertise. If you’re a wedding planner and you know how to save couples time with decor, then talk about that. This is a quick yet valuable read.

     

  15. How To Mute Instagram Stories
    Social media can be overwhelming for some for various reasons. If you're in a season where it's really becoming a lot of noise, but you don't want to make waves by blocking someone on Instagram, so you don't see some of their content, a great solution is to mute their Instagram Stories and posts. If you didn't know that you could do, I'm here to help.

     

  16. How To Mute Instagram StoriesSocial media can be overwhelming for some for various reasons. If you're in a season where it's really becoming a lot of noise, but you don't want to make waves by blocking someone on Instagram, so you don't see some of their content, a great solution is to mute their Instagram Stories and posts. If you didn't know that you could do, I'm here to help.
     

  17. 4 Ways To Test Facebook LIVE Viewer Audience & Engagement
    As a business owner, it’s normal to A.B.T. Wondering what that stands for? It means to “always be testing.” I’ve heard so many influencers use this quote so I can’t even pinpoint where I first heard it, but I can tell you that it is factual and one quote that you should hang on to.

     

  18. Accountability for Meeting Video Goals
    WATCH VIDEO

What if you stood out and connected

with your target your ideal audience

using video in your business?

Download my Video-Marketing Strategy Guide!

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What if you stood out and connected

with your target audience

using video in your business?

Download my Video-Marketing Strategy Guide!

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